May 24, 2016
Event marks the 100th anniversary of the Van Buren Sisters’ courageous cross-country motorcycle journey on 1915 Indian ‘Motocycles’
MINNEAPOLIS (May 24, 2016) — Indian Motorcycle®, America’s first motorcycle company, is proud to announce its partnership with the Sisters’ Centennial Motorcycle Ride, a cross-country group ride that celebrates the 100th anniversary of Augusta and Adeline Van Buren’s courageous and unprecedented motorcycle journey across the United States.
In 1916 the Van Buren Sisters were the first women to traverse the continental U.S., each on her own motorcycle. Their mission was to show the U.S. Army that women could serve as motorcycle messengers, and to throw light on the women’s suffrage movement of the time. Their ride was heavily reported and included riding to the summit of Pikes Peak, quite a feat on the unpaved road with their 1915 Indian “Motocycles” (as they were known at the time). The Sisters were inducted into the American Motorcyclists Association Hall of Fame in 2002 and the Sturgis Motorcycle Museum & Hall of Fame in 2003.
The ride, beginning July 3 in New York and ending July 23 in San Francisco, honors and celebrates female motorcycling heroines of the past, and promotes the continued growth of women motorcyclists and the motorcycling community. The journey will loosely follow the Van Buren sisters’ 1916 path, with the primary route being the historical Lincoln Highway.
Two charities will be funded as a result of the Sisters’ Centennial Motorcycle Ride’s event efforts: Final Salute, Inc. and Women’s Coalition of Motorcyclists. Final Salute is a national women’s veterans’ organization which provides temporary and permanent housing for the over 500,000 homeless female veterans in the United States. The Women’s Coalition of Motorcyclists is an organization providing funding for motorcycle train-the-trainer scholarships that will help enlarge the number of female instructors and coaches for road, dirt and track.
“We are delighted that Indian Motorcycle has chosen to participate in the Sisters’ Centennial Motorcycle Ride,” says event organizer Alisa Clickenger. “Indian Motorcycle left an indelible mark not only on America’s transportation industry but also the defense of our country dating all the way back to World War I. Additionally, their importance to the Van Buren sisters’ history-making transcontinental journey makes them an ideal partner for us.”
“Indian Motorcycle is proud to celebrate the increase in female ridership as led by the Van Buren Sisters a century ago. Looking back at the long history of our brand, it’s events like this that cement our commitment to brand enthusiasts, patriotism and inclusive ridership at every opportunity.”
-Pam Kermisch, Director of Integrated Marketing & Customer Experience at Indian Motorcycle.
In addition to the group ride program, Indian Motorcycle will sponsor select riders with the loan of new 2016 models for the trip, including Robert Van Buren, the great nephew of the Van Buren Sisters, and Sarah “SeCCRet” Moreau, who will be riding from Los Angeles, inspired her heroine Bessie Stringfield’s journey. Bessie Stringfield, an AMA Hall of Fame member, became famous for long distance riding in the 1930s and 40s. SeCCRet’s tribute will be reported through Black Girls Ride magazine.
The Sisters’ Centennial Motorcycle Ride begins July 3 in Brooklyn, N.Y. Other stops along the route include: Latrobe, Penn. (July 7), Pickerington, Ohio (July 8-9), Anamosa, Iowa (July 11), McCook, Neb. (July 13), Colorado Springs, Colo. (July 15), Pikes Peak, Colo. (July 15) and San Francisco, Calif. (July 23) More details about the Sisters’ Centennial Motorcycle Ride are available online at www.SistersMotorcycleRide.com.
ABOUT INDIAN MOTORCYCLE®
Indian Motorcycle, a wholly-owned subsidiary of Polaris Industries Inc. (NYSE: PII), is America’s first motorcycle company. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America’s most legendary and iconic brands through unrivaled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion is reignited under new brand stewardship. To learn more, please visit www.indianmotorcycle.com.
ABOUT POLARIS® INDUSTRIES
Polaris Industries Inc. (NYSE: PII) is a global powersports leader with annual 2015 sales of $4.7 billion. Polaris fuels the passion of riders, workers and outdoor enthusiasts with our RANGER®, RZR® and POLARIS GENERAL™ side-by-side off-road vehicles; our SPORTSMAN® and POLARIS ACE® all-terrain offroad vehicles; VICTORY® and INDIAN MOTORCYCLE® midsize and heavyweight motorcycles; SLINGSHOT® moto-roadsters; and Polaris RMK®, INDY®, SWITCHBACK® and RUSH® snowmobiles. Polaris enhances the riding experience with parts, garments and accessories sold under multiple recognizable brands, and has a growing presence globally in adjacent markets with products including military and commercial off-road vehicles, quadricycles, and electric vehicles.www.polaris.com
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External Relations Manager
Indian Motorcycle USA